But Pirelli has developed the Cyber Tire, a smart tire that reads the road surface and transmits key data — including the potential risk of hydroplaning — along a 5G communications network. CYBER TYRE DETECTS AND TRANSMITS INFORMATION RELATED TO LESS THAN OPTIMAL ROAD SURFACE CONDITIONS TO THE VEHICLE AND OTHERS NEARBY THROUGH THE NETWORK Turin, 14 November 201 9 – Pirelli is the first tyre company in the world to transmit information detected by intelligent tyres regarding the road surface via the 5G network.
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Pirelli was founded in Milan in 1872 and today stands as a global brand known for its cutting edge technology, high-end production excellence and passion for innovation that draws heavily on its Italian roots. Romana Moares reports.
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With around 30,000 employees and a turnover of more than €5.3 billion in 2017, Pirelli is a major player in the tyre industry and the only global player focused solely on the consumer tyre market, which includes tyres for cars, motorcycles and bicycles. In March 2017, Pirelli spun off its industrial tyre business making the company 100 per cent focused on consumer tyres. Pirelli is now concentrating on high value tyre markets, delivering innovative tyres and developing Specialties and Super Specialties for its comprehensive product portfolio.
Pirelli is dedicated to making a wide range of high quality and technologically advanced tyres best suited to meeting the needs of the final consumer. The company’s product range consists of innovative tyres for cars, motorcycles and bicycles, and includes a growing portfolio of customised products such as Pirelli Cyber Tyre and Pirelli Color Edition. These product innovations harness the latest technology and research to offer greater performance and safety for all Pirelli’s customers.
Within the tyre industry, Pirelli competes with ‘Tier 1’ manufacturers (namely Nokian, Bridgestone, Michelin, Continental and Goodyear) which are characterised by higher than average price positioning, a wide range of products and dedicated regional lines. Among these players, Pirelli distinguishes itself for its exclusive positioning in the Pure Consumer Tyre segment. Over the years Pirelli has gained a sound positioning in High Value tyres, and is today a world leader in the Prestige car tyres segment, with a share of more than 50 per cent of the global market, and also in the radial motorcycle tyres segment. Pirelli is also leader in Europe, China and Brazil for New Premium replacement car tyres and for Premium motorcycle tyres.
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Pirelli supplier awards 2018
Each year, the company rewards its suppliers, recognising their undisputable contribution to Pirelli’s global success. Sustainability, innovation and quality of service were the key elements for the Pirelli Supplier Awards 2018, the annual occasion when the company awards nine suppliers from its global supply chain of over 10,000 for their ability to make the Pirelli supply chain even more sustainable and enhance qualitative excellence.
In the 2018 edition, the most frequently seen factors include innovation, quality of service and sustainability, which had its own specific award. The winners of the Pirelli Supplier Awards 2018 include: Glanzstoff Sicrem SpA (Italy), suppliers of textile reinforcements – awarded for the criteria of ‘Quality’ and ‘Speed’, plus the prestigious Sustainability prize, which the company deserved because it produces rayon using only cellulose from plantations certified for sustainable agro-forestry management; JSR Corporation (Japan), a supplier of synthetic rubber awarded for the criteria of ‘Innovation’ and ‘Service Level’; Thai Eastern Innovation Co., Ltd (Thailand), PT. Kirana Megatara Tbk (Indonesia) and PT. Prasidha Aneka Niaga Tbk (Indonesia), all suppliers of natural rubber awarded for ‘Quality’ and ‘Service Level’; VMI Holland (Holland), a supplier of tire assemblers and machines for semi-processed components for the criteria of ‘Quality’ and ‘Global Presence’; MDM (Italy), an integrated marketing and communication agency awarded for the criteria of ‘Innovation’ and ‘Speed’; APPIAN (USA), a supplier of the Business Process Management platform and related consultancy services awarded for the criteria of ‘Innovation’ and ‘Speed’; Warehouse Service, Inc. (USA), a logistics services supplier awarded for the criteria of ‘Speed’ and ‘Innovation’.
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Matteo Battaini, chief purchasing officer, commented: “Pirelli has built its business model, focused on high value, on product innovation and process digitalisation. Nec multifunction devices driver download windows 10. To pursue this strategy it is not only necessary to choose suppliers that are leading companies, but also to build with each of them a partner relationship. It is essential that they share values such as innovation, quality, customer care, product and process sustainability and attention to brand value.”
Premium Italian heritage
The company is set the meet the challenges of the future. With 18 factories located in 12 countries Pirelli had a production capacity of 76 million car tyres in 2017, and more than 14,600 points of sale in over 160 countries – a growing sales network that puts Pirelli ever closer to its customers.
A strong commitment to research and development with an open and collaborative approach is the basis for future development. In 2017, Pirelli’s investment in R&D was 6.5 per cent of its revenues from high value products, which absorbed 90 per cent of total R&D expenditure – one of the highest levels among the world’s major tyre producers. Pirelli has 1800 people engaged in R&D located at its Milan headquarters and 12 local technology centres and a portfolio of 6100 patents.
The Pirelli brand is known around the world as an icon of technology and excellence. Represented by the ‘capital P’ logo for more than a century, the Pirelli name stands for a premium, high-end style with an Italian heritage all underlined by its distinctive position as a supplier to luxury car manufacturers. The reputation and strength of the brand are continually reinforced by Pirelli’s involvement in motorsport projects and competitions, design and lifestyle projects and initiatives for the community, art and culture. This involvement is set to carry the heritage into the future.
PIRELLI: DEVELOPS WORLD’S FIRST TIRES THAT INTERACT WITH THE 5G NETWORK
CYBER TIRE DETECTS AND TRANSMITS INFORMATION RELATED TO LESS THAN OPTIMAL ROAD SURFACE CONDITIONS TO THE VEHICLE AND OTHERS NEARBY THROUGH THE NETWORK
Pirelli is the first tire company in the world to transmit information detected by intelligent tires regarding the road surface via the 5G network. The company presented the “World-first 5G enhanced ADAS (Advanced Driver Assistance Systems) services” use case. The demonstration took place during “The 5G Path of Vehicle-to-Everything Communication” event organized by the 5GAutomotive Association, of which Pirelli is a member.
Pirelli, Ericsson, Audi, Tim, Italdesign and KTH together staged a demonstration that took place on the roof of the Lingotto building showing how a vehicle equipped with the sensor-fitted Pirelli Cyber Tire and connected to the 5G network was able to transmit the risk of aquaplaning detected by the tires to a following car. This was thanks to 5G’s ultra-high band and low latency.
The tire is the only point of contact between the vehicle and road and, thanks to the technology which Pirelli is perfecting, it communicated with the vehicle, driver and, was transmitted by 5G, with the entire roadway infrastructure. The Pirelli Cyber Tire, equipped with an internal sensor, will, in the future, supply the car with data relative to the tire model, kilometers clocked, dynamic load and, for the first time, situations of potential danger on road surfaces, from the presence of water to poor grip. This information will enable the car to adapt its control and driving assistance systems, greatly improving the level of safety, comfort and performance. In addition, it will provide the same information to other cars and the infrastructure. Thanks to the potential of 5G, Pirelli is able to place the tire inside a wider communication context which involves the enter ecosystem of on-road transportation, actively contributing to the development of solutions and services for future mobility and systems of autonomous driving.
This year Pirelli also presented its Italia Track Adrenaline, a product for lovers of track days, which includes a line of sensor-fitted P Zero Trofeo tires. Track Adrenaline is a true track engineer in virtual form, which monitors tire pressure and temperature in real time and combines this information with telemetric data to provide the driver indications and suggestions on how to improve his or her on-track performance.
The “sensoring” of tires is an integral part of Pirelli’s “Perfect Fit” strategy, focused on the development of “tailor made” products and services to meet the needs of carmakers, fleets and drivers in general, with a view to the future and the changes underway in mobility.